Founded in 2000, by the Abdelrazek family, we have always taken take pride in creating opportunities for bakers, making their business flourish. We do this with supplying them with high quality ingredients, helping them optimise their baking processes with our expertise in baking, and being innovative with flavours and textures to be on top of the latest market trends. Thinking differently, helps us to inspire our customers and making sure they can achieve their ambitions.

We are a global player with 100 employees worldwide and with operations and sales in about 5 countries. We are dedicated to develop products tailored to local tastes while feeling great responsibility of our local communities. We are a people company and we care of the well-being of every life we touch. It’s about the world we share and creating precious moments that bring people together.

Together, we make our world flourish.